This site is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Build brandEarn trustDrive demandwith the world’s most
powerful technology
decision makers

Industry and marketing expertise at the heart of an engaged business community

125m+

Monthly Reach

100+

Trusted Brands

1,000+

Industry Experts

’Tis the season to recycle: How reformatting your top content drives end-of-year revenue

ABM (Account-Based Marketing)

’Tis the season to recycle: How reformatting your top content drives end-of-year revenue

Save time and resources by re-engaging your audience through your greatest hits.

B2B buyers are willing to give you their data. Here’s what they really expect in return.

Content Marketing

B2B buyers are willing to give you their data. Here’s what they really expect in return.

Enhance data collection practices and share high quality content to establish a relationship with decision makers in your industry.

The three types of ABM and how marketers can deploy them strategically

ABM (Account-Based Marketing)

The three types of ABM and how marketers can deploy them strategically

Account-based marketing techniques treat every interaction as an opportunity to engage your customers on a more human level

View all articles