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Infographic: How to navigate the customer journey multiverse
Marketing Strategy

Infographic: How to navigate the customer journey multiverse

Key decision makers are shopping for your solutions behind the scenes every day. Here's their journey to purchase in an increasingly crowded marketplace.

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What exactly is B2B intent data and where does it come from?
Data Best Practices

What exactly is B2B intent data and where does it come from?

Intent data – which comes in many forms – is the key to unlocking which of your prospects are progressing on their buyer journey.

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How a hybrid approach to events can maximize your leads
Event Marketing

How a hybrid approach to events can maximize your leads

While live events have come back, virtual events offer the potential to maximize your ability to land and then nurture leads from a wider audience.

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EQL:HER powers gender equity

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Informa Tech champions data centre sustainability

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