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A strategy for determining and influencing marketing investment

Determining where, when and how to make marketing investments remains a mix of art and science. Start by thinking about the balance between demand creation and demand capture.

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Will metaverse marketing survive the current tech rout?

Brands remain active despite a lot of doomsaying, though experts agree they must prioritize compliance as platforms like Roblox tighten their policies.

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Want a competitive advantage? Invest in niche marketing

Why brands need to go deep with their marketing strategy to stand out.

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Is short-termism killing marketing?

ROI may make the marketing world go around, but achieving small financial gains at the cost of brand building may cost you in the long run.

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5 ways marketers can elevate consumer experience and value in 2023

You can't market your way out of a bad customer experience. Putting your customer relationships first has never been more important.

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How to use ChatGPT in your next brand campaign brainstorm

Can ChatGPT really help develop your next winning execution? We explore its potential uses and limitations.

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