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Think beyond the basic analytics to improve customer experiences while driving growth and retention.
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Sharing insights, performing low-lift tasks and incentivizing clients to spread the word can grow your programme – and your revenue.
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Account-based marketing techniques treat every interaction as an opportunity to engage your customers on a more human level
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More brands are working directly with publishers to reach a more specific audience — decision-makers and those with purchasing power across a range of publications.
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B2B and B2C marketers alike need to reframe the customer journey around a long-term post-sale view of the ‘forever customer’
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Conversion rates dropping? Put on your trench coat, pull out your pocket notebook, dig into the clues and follow these steps to solve the mystery
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Empowering your employees to be ambassadors can exponentially expand your reach and sales opportunities
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Push notifications are a powerful tool for user retention. With benefits such as easy implementation, targeted audience, and revenue generation through ads, here's how brands can leverage push notifications.
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Data quality is the key to making leads actionable for conversion.
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A look at how a thoughtful demand generation strategy can boost your brand’s ability to deliver continuous leads and drive revenue
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Enterprise sales reps can leverage large language models throughout the buyer journey. Here's where they should start.
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Intent data is the key to effectively communicating with potential customers along each stage of the buying journey.
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