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Marketing Insights Blog
Seven questions marketers should ask B2B clients when they churn
Sales Strategy

Seven questions marketers should ask B2B clients when they churn

Having post-mortem conversations with clients may just be the first step in winning the account back. Here are the hard questions to ask in order to improve.

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B2B buyers are willing to give you their data. Here’s what they really expect in return.
Content Marketing

B2B buyers are willing to give you their data. Here’s what they really expect in return.

Enhance data collection practices and share high quality content to establish a relationship with decision makers in your industry.

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Outbound Lead Generation, How to identify your ICP
Marketing Strategy

Outbound Lead Generation, How to identify your ICP

Delve into the intricacies of crafting an ICP that aligns with your outbound strategy and maximises your lead generation potential

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Is your content driving potential buyers away? The top four ways to ruin trust
Content Marketing

Is your content driving potential buyers away? The top four ways to ruin trust

Discover insights from Informa Tech's 2023 Trust in Marketing Index survey in this infographic

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5 Trust Busters Ruining Your B2B Marketing Content
Marketing Strategy

5 Trust Busters Ruining Your B2B Marketing Content

Forbes correspondents discuss insights from Informa Tech's 2023 Trust in Marketing Index survey

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ESG and DEI: How highlighting your brand’s efforts can resonate with potential partners
Sustainability

ESG and DEI: How highlighting your brand’s efforts can resonate with potential partners

Marketers shouldn’t be afraid to have conversations highlighting how their organization’s ESG and DEI strategies are igniting real change

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We can only personalize customer journeys if we really listen to customers
Data Best Practices

We can only personalize customer journeys if we really listen to customers

Use qualitative and quantitative research methods to gain quality insights about problems and appropriately map the modern customer journey.

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The five ways your content is killing trust in your brand – and how to fix them
Marketing ROI

The five ways your content is killing trust in your brand – and how to fix them

Sharing thoughtful content is key to establishing yourself as a thought leader in your industry. But only if you avoid these common mistakes.

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What Do Marketers Need To Make The Most Of B2B Intent Data?
Intent Data

What Do Marketers Need To Make The Most Of B2B Intent Data?

As B2B marketing becomes more complex, high-quality, buyer-level, and validated intent data is necessary to drive success. But as B2B marketers start using intent data, what do they need to get the most out of it?

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Five ways surveys expand your content marketing quality and influence
Content Marketing

Five ways surveys expand your content marketing quality and influence

Surveys provide content marketers and brands a way to create their own destiny when it comes to sharing engaging insights

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Using Customer Intent to Hone Your Business
Intent Data

Using Customer Intent to Hone Your Business

Companies that understand customer intent and then offer relevant content are up to 59% more likely to engage their customers

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You already have a quiet B2B thought leadership army. Here’s how to activate them.
Marketing Strategy

You already have a quiet B2B thought leadership army. Here’s how to activate them.

Marketing doors will fly open when you start thinking of your customers as your biggest fans and best partners

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