NetLine, an Informa business, has kept its top spot for the fifth year running as a B2B demand generation leader, achieving a 98% rating in the Quality of Support category, outperforming the average score by 6%. The strong performance was confirmed by G2: the largest and most trusted software marketplace and independent reviews site, used by more than 80 million people each year.
G2 reports, generated each quarter, have placed NetLine in the leading position for 20 consecutive periods, with the company earning high marks within G2’s Lead Capture class, a cohort of 35 demand-centric businesses. NetLine outperformed group averages in seven of G2 Grid® Report’s eight categories in the Lead Capture field, being: Likelihood to Recommend, Product Going in Right Direction, Meets Requirements, Ease of Admin, Ease of Doing Business With, Quality of Support, and Ease of Use.
“Achieving anything over the course of five straight years is a remarkable feat,” said VP of Client Services Melissa Becht, adding: “This recognition is merely a reflection of the commitment we’ve made to our customers and their appreciation of NetLine and our team. It’s a tremendous honour and one we continue to be humbled by. Our goal is to always exceed expectations and that will never change.”
Following the company’s acquisition by Informa in 2021, NetLine remains poised to disrupt the B2B sales acceleration process while continuing to focus on democratising the best content-centric lead generation opportunities for B2B customers. The company has also placed its focus on delivering actionable buyer-level intent data.
Informa Tech’s CEO, Gary Nugent, commented: “I am delighted to see NetLine once again recognised as a leader in B2B demand generation. At Informa Tech we sit at the heart of a thriving tech-focussed business community and help tech-marketers raise awareness for their brand, establish thought leadership and generate demand for sales. NetLine are an essential part of that value proposition and a key differentiator.”
NetLine’s Chief Strategy Officer, David Fortino, said: “To consistently be named a G2 Leader over the course of the past half-decade is quite an honour,” Fortino said. “Our clients rely on NetLine to deliver and we’ve been able to match, if not exceed, those expectations. We hope that our plans for 2023 make them and their peers even more eager to keep leaning on us as a pillar of their demand generation strategies.”