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Will metaverse marketing survive the current tech rout?

Brands remain active despite a lot of doomsaying, though experts agree they must prioritize compliance as platforms like Roblox tighten their policies.

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P&G’s Pritchard says AI, algorithms are improving ad effectiveness

With more sophisticated in-house teams and the marketer saving millions, Pritchard said agencies will need to 'see around corners' more than ever.

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How to use ChatGPT in your next brand campaign brainstorm

Can ChatGPT really help develop your next winning execution? We explore its potential uses and limitations.

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