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Marketing Insights Blog
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AI (Artificial Intelligence)

Will metaverse marketing survive the current tech rout?
Insights and Trends

Will metaverse marketing survive the current tech rout?

Brands remain active despite a lot of doomsaying, though experts agree they must prioritize compliance as platforms like Roblox tighten their policies.

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P&G’s Pritchard says AI, algorithms are improving ad effectiveness
AI (Artificial Intelligence)

P&G’s Pritchard says AI, algorithms are improving ad effectiveness

With more sophisticated in-house teams and the marketer saving millions, Pritchard said agencies will need to 'see around corners' more than ever.

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How to use ChatGPT in your next brand campaign brainstorm
Content Marketing

How to use ChatGPT in your next brand campaign brainstorm

Can ChatGPT really help develop your next winning execution? We explore its potential uses and limitations.

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