This site is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Infographic: How to navigate the customer journey multiverse

Key decision makers are shopping for your solutions behind the scenes every day. Here's their journey to purchase in an increasingly crowded marketplace.

Read now →

What exactly is B2B intent data and where does it come from?

Intent data – which comes in many forms – is the key to unlocking which of your prospects are progressing on their buyer journey.

Read now →

Learn to navigate the customer journey multiverse

Learn how to reach, engage, and convert audiences across their journey from experts across brand marketing, demand generation, and audience data.

Download the eBook now

How a hybrid approach to events can maximize your leads

While live events have come back, virtual events offer the potential to maximize your ability to land and then nurture leads from a wider audience.

Read now →

A strategy for determining and influencing marketing investment

Determining where, when and how to make marketing investments remains a mix of art and science. Start by thinking about the balance between demand creation and demand capture.

Read now →

When it comes to data-driven advertising, measurement will dictate the future of identity

With regulation on the rise and cookies headed for the door, it's time for new, privacy-conscious approaches to media measurement.

Read now →

5 essential demand generation statistics for 2023

From SEO to strategic days to take action, this list will give you the edge to grow your brand.

Read now →