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Marketing Insights Blog
AI for B2B marketers: Three takeaways from our expert webinar that will put your plans on the right track
AI (Artificial Intelligence)

AI for B2B marketers: Three takeaways from our expert webinar that will put your plans on the right track

Insights on how marketers should adopt and deploy generative AI initiatives from experts at Omdia and studioID

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Content Marketing Measurement, Demystified: How to Demonstrate ROI from Brand to Demand
Content Marketing

Content Marketing Measurement, Demystified: How to Demonstrate ROI from Brand to Demand

Use these steps to steer clear of short-termism and drive ROI with a brand-to-demand strategy.

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eBook

The marketing leader’s guide to getting started with AI

AI now touches every step of the buyer journey. But where should marketers start? From CX to targeting and boosting creativity, our team will focus on what marketers need to know right now.

Watch the webinar now
The marketing leader’s guide to getting started with AI
Loyalty isn’t just for B2C: How to refine your ABM strategy to keep your B2B clients engaged
ABM (Account-Based Marketing)

Loyalty isn’t just for B2C: How to refine your ABM strategy to keep your B2B clients engaged

Sharing insights, performing low-lift tasks and incentivizing clients to spread the word can grow your programme – and your revenue.

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Seven questions marketers should ask B2B clients when they churn
Sales Strategy

Seven questions marketers should ask B2B clients when they churn

Having post-mortem conversations with clients may just be the first step in winning the account back. Here are the hard questions to ask in order to improve.

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’Tis the season to recycle: How reformatting your top content drives end-of-year revenue 
ABM (Account-Based Marketing)

’Tis the season to recycle: How reformatting your top content drives end-of-year revenue 

Save time and resources by re-engaging your audience through your greatest hits.

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The three types of ABM and how marketers can deploy them strategically
ABM (Account-Based Marketing)

The three types of ABM and how marketers can deploy them strategically

Account-based marketing techniques treat every interaction as an opportunity to engage your customers on a more human level

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