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How a hybrid approach to events can maximize your leads

While live events have come back, virtual events offer the potential to maximize your ability to land and then nurture leads from a wider audience.

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A strategy for determining and influencing marketing investment

Determining where, when and how to make marketing investments remains a mix of art and science. Start by thinking about the balance between demand creation and demand capture.

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5 essential demand generation statistics for 2023

From SEO to strategic days to take action, this list will give you the edge to grow your brand.

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What significant shifts in B2B buyer behavior means for 2023

As product information and peer reviews become more available online, a growing cohort of B2B buyers wants to hold off on speaking to sales reps for as long as possible in favor of self-serve experiences.

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Content marketing predictions for 2023 (and how to navigate them)

We surveyed over 400 content executives who are operating in a rapidly shifting economy. Their overall attitudes remained cautiously optimistic.

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Why marketers need to redefine their relationship with first-party data

Focusing on data maturity today will provide meaningful insights down the line.

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