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Marketing Insights Blog
Loyalty isn’t just for B2C: How to refine your ABM strategy to keep your B2B clients engaged
ABM (Account-Based Marketing)

Loyalty isn’t just for B2C: How to refine your ABM strategy to keep your B2B clients engaged

Sharing insights, performing low-lift tasks and incentivizing clients to spread the word can grow your programme – and your revenue.

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Seven questions marketers should ask B2B clients when they churn
Sales Strategy

Seven questions marketers should ask B2B clients when they churn

Having post-mortem conversations with clients may just be the first step in winning the account back. Here are the hard questions to ask in order to improve.

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eBook

Learn to navigate the customer journey multiverse

Learn how to reach, engage, and convert audiences across their journey from experts across brand marketing, demand generation, and audience data.

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Learn to navigate the customer journey multiverse
The ‘forever customer’: expand your thinking about the post-sale customer journey
Sales Strategy

The ‘forever customer’: expand your thinking about the post-sale customer journey

B2B and B2C marketers alike need to reframe the customer journey around a long-term post-sale view of the ‘forever customer’

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Is a podcasting strategy still worth it? Pros and cons of turning on the mic to generate demand
Marketing Strategy

Is a podcasting strategy still worth it? Pros and cons of turning on the mic to generate demand

A thoughtful podcast strategy can establish your brand and your circle of influencers as thought leaders.

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How to get the handoff to sales right: Why first-party and validated buyer-level data is essential for effective qualification
Intent Data

How to get the handoff to sales right: Why first-party and validated buyer-level data is essential for effective qualification

Data quality is the key to making leads actionable for conversion.

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Why demand generation is more than lead generation
Demand Generation

Why demand generation is more than lead generation

A look at how a thoughtful demand generation strategy can boost your brand’s ability to deliver continuous leads and drive revenue

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