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“An average of five people are involved in major purchasing decisions at their organizations, making it hard to reach consensus.”
“B2B buyers consume 13 pieces of content before making a decision.”
Assess market opportunities, explore your competitive landscape and understand your customer personas through our deep knowledge and analysis of the technology market. We bring you unparalleled, world-class research and consultancy to navigate the now and create the future.
Buyers today require brands to deliver deep value, knowledge, and differentiation. At Informa Tech, our 1000+ marketing and industry experts help you develop your go-to-market strategy, pinpoint what makes you stand out, define your marketing opportunities, and put your customer at the centre of your content strategy.
Buyers today are investing their time on channels built specifically to address their needs. Informa Tech’s 100+ trusted media and events brands, combined with powerful targeting capabilities, help you maximize your reach on the right channels to the right people.
Accounts don’t make purchases. People do. With buyer-level intent discovery, Informa Tech enables marketers to fill in the blanks, target buyers who are in-market for solutions, and serve the right content based on where customers are in the buyer journey.
With an explosion of channels and opportunities, it’s harder than ever to build long-term relationships with tech buyers. Informa Tech’s capabilities encompass every step of the customer journey from awareness to sales, helping you build value into every touchpoint, grow your pipeline, and drive long-term sustainable growth.