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Learn to navigate the customer journey multiverse

Learn how to reach, engage, and convert audiences across their journey from experts across brand marketing, demand generation, and audience data.

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Infographic: How to navigate the customer journey multiverse

Key decision makers are shopping for your solutions behind the scenes every day. Here's their journey to purchase in an increasingly crowded marketplace.

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What exactly is B2B intent data and where does it come from?

Intent data – which comes in many forms – is the key to unlocking which of your prospects are progressing on their buyer journey.

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How a hybrid approach to events can maximize your leads

While live events have come back, virtual events offer the potential to maximize your ability to land and then nurture leads from a wider audience.

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A strategy for determining and influencing marketing investment

Determining where, when and how to make marketing investments remains a mix of art and science. Start by thinking about the balance between demand creation and demand capture.

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When it comes to data-driven advertising, measurement will dictate the future of identity

With regulation on the rise and cookies headed for the door, it's time for new, privacy-conscious approaches to media measurement.

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Will metaverse marketing survive the current tech rout?

Brands remain active despite a lot of doomsaying, though experts agree they must prioritize compliance as platforms like Roblox tighten their policies.

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