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With regulation on the rise and cookies headed for the door, it's time for new, privacy-conscious approaches to media measurement.
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The Drum sits down with seven leading figures in the world of behavioral science, research and insights to ask one simple question: As their teams grow, how are they changing the world of marketing?
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Six ways to build new habits, reduce stress and maintain motivation to hit your marketing KPIs amid a flurry of competing priorities.
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We surveyed over 400 content executives who are operating in a rapidly shifting economy. Their overall attitudes remained cautiously optimistic.
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The demand for diversified marketing skills has grown. Here are five areas you must invest in to succeed today.
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With more sophisticated in-house teams and the marketer saving millions, Pritchard said agencies will need to 'see around corners' more than ever.
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