Insights on how marketers should adopt and deploy generative AI initiatives from experts at Omdia and studioID

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Forbes correspondents discuss insights from Informa Tech's 2023 Trust in Marketing Index

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Refine your content marketing strategy with a look at the most critical trends dominating the marketing industry

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Attributing results to particular channels or campaigns is arguably digital marketing’s most dogged problem, with an array of approaches mutating as platforms change.

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Generative AI tools are revolutionizing the marketing industry. But privacy and ethics concerns present some crucial choices.

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Brands are placing guardrails on how marketers use AI as calls for rules grow. But opinions on the correct approach vary.

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With regulation on the rise and cookies headed for the door, it's time for new, privacy-conscious approaches to media measurement.

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The Drum sits down with seven leading figures in the world of behavioral science, research and insights to ask one simple question: As their teams grow, how are they changing the world of marketing?

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Six ways to build new habits, reduce stress and maintain motivation to hit your marketing KPIs amid a flurry of competing priorities.

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We surveyed over 400 content executives who are operating in a rapidly shifting economy. Their overall attitudes remained cautiously optimistic.

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The demand for diversified marketing skills has grown. Here are five areas you must invest in to succeed today.

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With more sophisticated in-house teams and the marketer saving millions, Pritchard said agencies will need to 'see around corners' more than ever.

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